On September 17 and 18, Music Midtown will be held at Piedmont Park in Atlanta.
The music festival has been since 1994 but took a brief pause between 2005 and 2011. The official lineup has been announced and it is full of hot, exciting names.
The 16th installment of the music festival is headlined by Beck, The Killers, Deadmau5 and Twenty One Pilots. Those names may not grab the attention of some but the entire lineup was crafted with a young, mixed audience in mind a little more than previous years.
According to Peter Conlon, president of Live Nation Atlanta via an AJC interview, “Our audience is 17-34. That’s the audience that wants to go to festivals. You’ll get the older people who have one act they want to see and don’t think the ticket is worth it for one act and don’t want to stand around all day. It’s really a younger experience. We didn’t do as many in that age range last year as we did the year before (when Eminem, Jack White, John Mayer and Zac Brown Band headlined), so we’re going back to our previous model.”
In light of the previous model, Music Midtown 2016 also features Corinne Bailey Rae, Mayer Hawthorne, DJ Mustard, Raury, Leon Bridges, Alabama Shakes, G-Eazy, Big Boi, Ke$ha and Collegrove (Lil Wayne & 2 Chainz).
What’s also different about this year’s festival is the length. Frequent goers may be familiar with the half day-full day format but the 2016 festival will feature two full days of music. Music Midtown will begin Saturday at noon and run until 11 p.m. Sunday, the festival will run from noon until 10 p.m.
General admission tickets are $125 and will be on sale alongside VIP and Super VIP options on June 24. General admission allows access to the festival for both days, VIP adds special access and amenities and Super VIP includes additional amenities and special access. Tickets will be shipped 2-4 weeks prior to the festival and can be upgraded prior to the event if needed.
For more information, visit the official Music Midtown website. We’re looking forward to this year’s event.
Photo and graphic come courtesy of Music Midtown.