In what may be the surprise move of the summer, Jordan Brand has decided to release the coveted 2010 Air Jordan 3 Retro Doernbecher as part of the Doernbecher Freestyle Collection’s 10th anniversary celebration. The AJ 3 DB will return this Saturday, July 20th at select Nike retail locations and online at NikeStore.com. The ONLY in-store Georgia location will be at Nike Lenox. Good luck.
Cole Johanson participated in the Doernbecher Freestyle program in 2010 and had the opportunity to tell his story through the Air Jordan 3 Retro. A tonal red upper features “COLE” subtly spelled out within a diamond grid pattern, as well as callouts to his two favorite foods (spaghetti and chocolate) behind the pull-tab. But it was two words inscribed on the insole that helped Cole beat his lymphoma: Strength and Courage.
“Those are the two things you need the most,” he said. “Especially courage. I mean, everyone has it, the trick is just not letting it go when hard things happen.” It’s a mantra that Cole continues to embrace as he prepares to start his freshman year at Beaverton High School. He can’t wait to play high school hoops, and, of course, he’ll be rocking a pair of Air Jordans.
Look for Cole Johanson’s limited edition Air Jordan 3 Retro on July 20 at Nike.com and in Nike retail locations across the US. All proceeds benefit the Doernbecher Children’s Hospital Foundation and the young patients who need it most.
Cole’s Air Jordan 3 Retro
Nike.com access via @NikeStore Twitter link only
Sizes: 7-13, 14, 15