Coca-Cola has a solution to our collective obsession with our smartphones that’s even more innovative than Google Glass: giant, Coke-branded funnels over our heads. The company “unveiled” the new product in an online video this week. In the ad, which refers to the offline world as “the thing that happens when you run out of battery,” people buried in their phones have a eureka moment when an absurd red funnel is placed on their heads and they’re forced to witness sunsets and look into other human beings’ eyes.
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