A new partnership more than one million years in the making between the Atlanta Falcons is happening in Atlanta with the immersive experience company, NEON. A trailblazer in redefining the industry landscape, NEON recently forged an exclusive partnership with the Atlanta Falcons, bringing a touch of innovation (and dinosaurs) to the game with rival New Orleans on November 26, over Thanksgiving weekend.
NEON is at the forefront of the evolution of the way we experience entertainment, tracking 8.6M global visitors and counting. NEON’s Jurassic World: The Exhibition in Atlanta is the largest and most advanced traveling exhibition in existence, rewriting the book on immersive experiences, while drawing massive crowds across the globe.
NEON is set to enhance the fan experience with captivating interactive displays of the highly successful Jurassic World exhibit. The partnership with the Falcons goes beyond the traditional game-day experience, integrating immersive technologies and storytelling to make the Thanksgiving game truly special, including a Home Depot Backyard Activation 20’ x 20’ activation space in the Home Depot Backyard (HDBY) prior to the 11/26 game against New Orleans.
It was great to have a little taste of Jurassic Park on-site.