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EarthLink is Atlanta’s 25-Year Old Startup

by Rick Limpert
Jan. 1, 2020
in Lifestyle, Technology
Reading Time: 3 mins read
EarthLink is Atlanta’s 25-Year Old Startup

If you were one of the lucky ones surfing the world wide web in the 90’s you’ll know that EarthLink helped pioneer the internet in 1994. A lot has changed since then, and with that change comes a rebirth in this iconic brand.

EarthLink is an Atlanta company through and through.

“As EarthLink reinvents, we’re focused on more than just connecting you to the internet.”

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EarthLink makes internet simple. With EarthLink HyperLink™ you’ll get blazing fast speeds at affordable rates without the gimmicks and hassles from those other companies. If you’re tired of being treated like just another number, call EarthLink and experience what genuine customer service feels like.

“Over the past 11 months, EarthLink has been growing both the number of customers and employees. It was important to have our work environment match the same expectations we have for our customers,” said Glenn Goad, EarthLink CEO. “Our new space is open, collaborative, and designed with innovation in mind. EarthLink’s focus is on driving the next revolution in connectivity and we wanted a place that could attract Atlanta’s best employees and give them a place to make innovation possible. Eleven months ago, the leadership team and our employees hit the ground running and I am so proud of everything we’ve accomplished. But this really is just the beginning.”

EarthLink also has announced new products and services that protect a customer’s privacy and security and launched more robust digital marketing and access services for small businesses.

“Our goal is to connect and protect our customers however they’re online, whether it’s a laptop, smart TV or other Internet of Things (IoT) devices,” he continued. “We’re able to do that because EarthLink isn’t tied to just one technology. Our approach is to partner with the best technologies out there, so our customers aren’t tethered to one technology. We want to redefine the customer relationship by reducing complexity and offering what works best for the customer.”

EarthLink just rebooted with a vision to deliver the right speed at the right price, with intentional customer service, to every home in America. In 2019, the company achieved significant coverage expansion by focusing on partnerships and product innovations that deliver consumers and businesses internet and online services they need. With the expansion, EarthLink HyperLink can deliver internet connectivity at speeds as high as 1Gbps to more than 78.5 million households.

EarthLink is unique in the industry in that they are a pure internet service provider. “Internet is what we do,” said Glenn Goad, EarthLink CEO. “We don’t force our customers to buy bundles or have teaser rates. Our focus is on providing a straightforward internet offering at the speed and price that meets the customer’s need, while also protecting their privacy and security.”

“Our product strategy is very simple,” said Mike Toplisek, EarthLink President. “We are constantly looking for the best technology that we can deliver, layered with managed services and an exceptional customer experience. Over the past 25 years, consumers have turned to EarthLink to solve how to get connected and that will remain our core focus.”

EarthLink recently entered a multi-year sponsorship platform agreement with the Georgia Tech Athletic Association. In addition to traditional branding and signage at a variety of venues and locations, the relationship also provides for a technical and cultural partnership including internship and other employment opportunities.

As part of the multi-year agreement, EarthLink branding appears at Georgia Tech athletic venues and events, including the moniker of “Official Internet Services Partner of Georgia Tech Athletics.” The sponsorship also supports Georgia Tech athletics’ Sports Research Innovation and Technology (SPRINT) initiative, designed to make Atlanta the global leader in the field. SPRINT applies science and technology to improve athlete health and well-being, including the incorporation of wearables and analytics to create actionable data. Additional projects with Georgia Tech’s College of Computing are on the way in 2020.

Founded in 1994 and headquartered in Atlanta GA, EarthLink is now redefining the next revolution in telecom with a customer-centric, asset-light model focused on partnerships and an enhanced customer experience that includes no data caps, no throttling, or mandatory bundles. Learn more at earthlink.net.

Tags: atlantaEarthLinkinternettech
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