ATLANTA– Expect a flurry of Super Bowl LIII announcements in the months to come, but today, the Atlanta Super Bowl LIII Host Committee unveiled its official logo and launched its website along with all social media channels.
The powerful looking logo is classic red and modern gray with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.
The letters ATL in the ATLANTA word mark are displayed in a powerful dark gray color symbolizing a vibrant, progressive and diverse city.
The host committee says the red and gray color scheme signifies a bold and innovative spirit that is present every day in a global city that prides itself on a unique, inclusive warmth and charm.
The new state-of-the-art Mercedes-Benz Stadium’s dynamic roof element in the logo showcases a special red and gray color combination that strategically reveals football imagery with gray goal posts as part of the inner roof panel outline.
A motif that visually represents the Atlanta Super Bowl Host Committee’s is part of a goal to unite this football hotbed as dedicated ambassadors and welcome the preeminent sporting event in the world to Atlanta on February 3, 2019.
“We want to introduce our logo design with a nod to our great city as well as the finest stadium in the world and show how much we are anticipating the challenge of hosting a Super Bowl experience like none other,” said Atlanta Super Bowl LIII Host Committee Chief Operating Officer Brett Daniels.
Much thought went into this logo that appears simple on the surface, until to delve deep to see all that it encompasses.
“We created this logo to represent the passion, pride and excitement we feel for playing host to pro football’s crown jewel,” added Atlanta Super Bowl LIII Host Committee Executive Director Carl Adkins. “We tried to creatively include the key architectural element of our new iconic stadium in the design while also adding a special football touch as goal posts anchor the dynamic roof panel.”
Also, the Host Committee has selected AtlSuperBowl53.com as it’s official website address. AtlSuperBowl53.com is the site where NFL fans and media can get the latest information on everything related to Super Bowl LIII. The site is now live.
Not forgotten are the social media channels, @atlsuperbowl53 will serve as the official Twitter, Instagram and Facebook handles for the Host Committee.