All hail the king
Last Friday, Marvel Studios released the teaser trailer for Atlanta-filmed Black Panther and boy did it stick the landing. The first teaser trailer for the “King of Wakanda” generated 89 million views in the first 24 hours.
The 89 million-view figure includes the 19 million views from those watching the NBA Finals, where the trailer debuted, and all social media platforms. It racked up a MASSIVE 349,000 mentions on Twitter alone.
In short, Black Panther is now in rarified air. To put these numbers into context, last year’s Captain America: Civil War, which was also filmed in Georgia, got 61 million views and Star Wars: The Force Awakens got 55 million views.
2018 will mark the standalone film debut for the world’s first mainstream black superhero. Black Panther’s solo outing will be Marvel’s first black lead/hero on the silver screen in 20 years (Blade in 1998). Given how well Chadwick Boseman’s portrayal of T’challa was received last year and the immense buzz around the teaser/cast, it’s a safe bet that box office records will be broken.