There are 34 Massage Envy locations in the state of Georgia, but none more popular than the “pop up” location at East Lake Golf Club for the TOUR Championship this week. They will be onsite for fans to visit and learn more about professionally assisted stretching. I’ve even heard members of the media have been trying it out in recent weeks
Earlier this year, the PGA Tour and Massage Envy announced a four-year partnership designating Massage Envy as an Official Sponsor of the PGA TOUR and PGA TOUR Champions along with being the Official Total Body Care Sponsor of the Player Performance Centers, the TOUR’s mobile training and wellness trailers. The agreement marks Massage Envy’s first major sports partnership and is the PGA Tour’s first agreement with a brand in the massage and skin care services categories.
The new relationship coincides with the introduction of Massage Envy’s new assisted stretching service called Total Body Stretch. Performed by a trained service provider, the company’s proprietary Streto Method is built around a sequence of 10, targeted stretches performed top down and designed to increase flexibility, mobility and performance. An award-winning chiropractor, massage therapist and ergonomist developed the proprietary Streto Method for Massage Envy.
Golfers and athletes across many sports need good posture and help with stretching.
Total Body Stretch is available to members and guests of the company’s more than 1,150 franchise locations across the country, including most cities that host PGA TOUR and PGA TOUR Champions tournaments.
“As the recognized leader in the massage and body care industry, Massage Envy is an ideal partner for the Player Performance Center unit that primarily focuses on therapeutic and injury-prevention services for our PGA TOUR and PGA TOUR Champions members,” said Brian Oliver, PGA TOUR Senior Vice President of Sponsorship and Partnership. “We are excited to welcome Massage Envy to the TOUR as a sponsor and look forward to having its team collaborate with the Player Performance Centers’ highly skilled staff to integrate some of their services into the player program, including their new stretching program.”
The PGA Tour’s professional staff of the Player Performance Center will be certified in the Streto Method and beginning this week at the Travelers Championship, the Massage Envy logo will be prominently displayed on one of the two trailers that are available each week on both tours to support player performance and wellness with fitness training, physical therapy and chiropractic services. They are staffed with professional therapists and when fully deployed, are 16.5 feet wide, over 14 feet high and 60 feet long.
“We can’t think of better partners than this team of professional athletes and the PGA Tour, especially as we launch Total Body Stretch,” said Joe Magnacca, Massage Envy CEO. “The PGA Tour and its players have a deep appreciation for body care and how it can boost performance. Massage Envy is proud of making massage an integral part of so many people’s lives and now, we are bringing Total Body Stretch and our Streto Method not just to professional golfers, but to everyone as part of their wellness routine.”
To activate the partnership, Massage Envy also has built relationships with the following 10 PGA TOUR members:
• Jonas Blixt
• Patrick Cantlay
• Bud Cauley
• Tony Finau
• Smylie Kaufman
• Jamie Lovemark
• Patrick Rodgers
• Brandt Snedeker
• Henrik Stenson
• Justin Thomas
Thomas, who is contention to win the #FedExCup is on board.
“It’s impossible to compete at this level if you aren’t taking care of your body, and assisted stretching is a big part of my training,” says Justin Thomas. “Being flexible and having a wide range of motion gives me an edge, especially against bigger guys who naturally get more power behind their swing, and it also helps me stay healthy over the course of the season.”
There will be more exciting things to come from this partnership.
“We’re excited about our new relationships with these tremendous athletes, who will help us tell the story of how proactive body care services, such as massage and assisted stretching, can boost performance and maintain the bodies of all athletes – from the professional to the weekend warrior – so they can do more of what they love to do,” said Derek Detenber, Massage Envy’s Senior Vice President of Marketing.
If you are out at the golf at East Lake this week, rest assured your favorite player is being well take care of when it comes to massage and stretching. At the “pop up” Massage Envy location in Atlanta.