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Coca-Cola Pulls Ad in Mexico

Jeremy Jones by Jeremy Jones
December 6, 2015
Reading Time: 1 min read
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Coca-Cola Pulls Ad in Mexico
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Coca-Cola has pulled an ad showing people from the Mixe community, an indigenous group in the eastern part of Oaxaca, Mexico that people are calling offensive.

The ad seen below shows young, white Americans showing up in the town of Totontepec in Oaxaca, Mexico bring the wonderful gift of soda.

Coca-Cola officially pulled the ad on December 1st, 2015 from their YouTube channel after Mexico’s Alliance for Food Health filed a complaint.

Coca-Cola says the commercial was supposed to “convey a message of unity and joy,” but others felt it was racist and insensitive as well as irresponsible marketing to a country with “skyrocketing rates of obesity and diabetes.”

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Coca-Cola has apologized for their terrible mistake.

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