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hhgregg Reveals the Hidden Habits of Atlanta’s Black Friday Shoppers

Rick Limpert by Rick Limpert
November 20, 2014
Reading Time: 2 mins read
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hhgregg Reveals the Hidden Habits of Atlanta’s Black Friday Shoppers

hhgregg's 2014 Black Friday ad

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Atlantans love to shop and they love to shop on Black Friday. It’s become a part of our Thanksgiving traditions like eating turkey and watching football.

hhgregg, a leading retailer that offers a wide array of products at hard-to-beat prices is here to provide some statistics on the behavior of Black Friday shoppers in Atlanta.

– 26% of Atlantans will visit 10+ stores to complete their holiday shopping this year
– 64% of Atlanta shoppers will use their mobile device to help them compare prices at multiple stores
– Laptops and tablets top the tech wish lists for Atlantans, 18% chose each tech gift
– 61% of Atlanta shoppers find Black Friday frustrating and overwhelming, with lines and crowds being the top complaints.
– Atlantans are less likely to procrastinate on holiday shopping
– Only 14% of Atlantans say they will wait until three weeks or less before Christmas to begin holiday shopping
– Only 6% will wait until the last week to begin
– Shopping for spouses is tough. Nearly 40% of Atlantans ranked their “spouse” or “significant other” as the hardest person to give a gift; they also voted their “spouse” or “significant other” as the person most likely to return their gift at 19%
– Spouses also voted worst gift givers. 23% of Atlantans listed their “spouse” or “significant other” as the worst holiday gift giver, followed closely by “dad” at 22%.
– 64% of Atlantans will use their mobile device to help them compare prices at multiple stores (national average 60%).

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– 43% of Atlantans have re-gifted a present to someone else (national average is 53%)
– 26% percent will visit 10 or more stores to complete their holiday shopping this year.

* Surprise stat:

– 28% of Atlantans would rather give a speech in front of 500 people if it meant they could jump ahead in a Black Friday line.

Great info on the habits of Atlanta shoppers.

Get out to hhgregg on Black Friday or shop at www.hhgregg.com.

hhgregg's 2014 Black Friday ad
hhgregg’s 2014 Black Friday ad
Tags: atlantablack fridayhhgreggholiday shopping
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