New E-Scooters are entering the Atlanta market with a special $0 unlock fee for first week.
Spin is launching operations in Atlanta today and will deploy its e-scooters near major downtown areas including the Beltline, Midtown, Westside, and other frequented areas around the city. As part of its partnership with the city, Spin will deploy 500 scooters and scale up its fleet to as many as 1,500 to match demand. In light of its launch celebrations across the city, Spin will waive the unlock fee for riders, as well as announce a new partnership with Civil Bikes that will bring increased cultural awareness of Georgia voting landmarks to riders. Through the Spin app, riders can sign up and view the map to find the nearest scooter, as well as access information on how to Spin safely.
As a solo open-air form of transportation, scooters can offer residents a lower-risk mobility option for short distance travel. The company plans to increase its fleet-size as demand picks up. To encourage more riders to take a Spin, the company is offering a weeklong promotion which will eliminate the unlock fee (normally $1 to unlock plus a per minute fee).
Spin prides itself on its “Partnership Promise” of working closely with local governments to obtain permits and only acting in cities with expressed permission. The company said that it is excited to offer a safe, eco-friendly transportation option to Atlanta residents, commuters and visitors.
Civil Bikes Partnership
Founded by Atlanta native Nedra Deadwyler, Civil Bikes is a nonprofit that offers cultural tours of Atlanta, bringing attention to unseen and unheard stories in a unique and accessible way that creatively builds a just community and inspires action. Spin’s partnership with Civil Bikes will create a new virtual tour for riders across the city that pays homage to different voting sites around the Atlanta area, including the black churches, social institutions, political organizations, and businesses of “Sweet Auburn” Avenue on the city’s east side, and the area of historically black colleges and universities near the AUC. The launch for the new virtual tour offering will be shared in the coming weeks, giving riders complimentary access to this rich and informational cultural tour.
Health and Safety
Ensuring the safety of riders and pedestrians is a priority. In terms of physical safety, Spin’s scooters are geofenced via GPS technology, automatically powering scooters down when they cross a specific geographic line on campus and preventing scooters from entering pedestrian-only zones. Regarding environmental health and sanitization, Spin is disinfecting scooters every time they are collected and brought back to their warehouse to recharge with disinfectant wipes and spray.
Among many of the other guidelines, Spin also requires its employees (always W-2 employees, no “gig workers”) to wear personal protective equipment (PPE) including gloves, face shields or safety glasses and cloth masks. Spin is informing riders about these updated safety and sanitization procedures in emails and in-app notifications. When outside using an e-scooter, Spin encourages riders to wear cloth masks, use a disinfectant wipe on the handlebars, wash their hands before and after riding or wear gloves as an extra precaution.
Headquartered in San Francisco, California, Spin is one of the leading global micromobility companies and a subsidiary of the Ford Motor Company. Spin has been recognized for launching the first stationless mobility program in the United States and instrumental in crafting the first modern “cap-based” stationless mobility permit system that most cities use today. Spin consists of a diverse team of experienced professionals from government and private sectors, and the transportation advocacy world, all of whom are committed to fulfilling the company’s mission—giving people the freedom to move and bring people, communities, and their urban environment closer together.
