An entrepreneur by the name of Sam Siskhti is bringing the “Believe in Yourself Project” to the city.
The project is an American non-profit charity organization that provides brand-new, unworn designer dresses for girls to wear at school events. The company has a fascinating way of marketing itself by embracing ideas of body positivity. Objectives of the charity include combatting the financial pressures that are felt on low income girls and their families to be able to stay in style and purchase new items each season along with promoting positive body images.
Sam is also the owner of a online dress-selling retailer named USTrendy. He started the website about 10 years ago to help enable designers to sell, promote, and showcase their latest and greatest designs. The website has become one of the largest independent fashion websites in the world and has gained a large following for it.
“Over the past few years, I have grown increasingly concerned with the cyber bullying and body shaming that I have seen online. At the same time, I realized the enormous social pressure that many young girls feel to try to be hip and socially cool by wearing clothing that is seen as stylish. Many girls are unable to afford these fashions and can often feel ashamed socially,” he said.
The Believe in Yourself project is coming to Atlanta on April 25 to give local teen girls new dresses. The company believes that women should always feel beautiful regardless of financial or physical state of being.
There are multiple ways of getting involved with the organization. The company is seeking designers and retailers that are willing to contribute whatever they can whether it be a beautiful dress or a financial donation. The company is very new and is very much growing still. They are seeking community leaders, speakers, and spokespersons to give a voice to their charitable cause. You can also help the organization by simply shopping at USTrendy and knowing that your dollars are going to a very good cause.