Coca-Cola is revamping their brand image for 2016. For the first time in the company’s history, all Coke Trademark brands will be united in one global creative campaign: “Taste The Feeling.” It has been 7 years since they last changed their tagline “Open Happiness.” Check out the 130 years worth of Coke taglines and images for the new campaign below.
“We are reinforcing that Coca-Cola is for everybody. Coca-Cola is one brand with different variants, all of which share the same values and visual iconography. People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment.” – Chief Marketing Officer Marcos de Quinto
| Year | Tagline |
|---|---|
| 1886 | Delicious and Refreshing |
| 1904 | Drink Coca-Cola |
| 1905 | Coca-Cola Revives and Sustains |
| 1906 | The Great National Temperance Beverage |
| 1907 | Good to the Last Drop |
| 1917 | Three Million a Day |
| 1922 | Thirst Knows No Season |
| 1923 | Enjoy Thirst |
| 1924 | Refresh Yourself |
| 1925 | Six Million a Day |
| 1926 | It Had to Be Good to Get Where It Is |
| 1927 | Pure as Sunlight; Around the Corner from Everywhere |
| 1929 | The Pause that Refreshes |
| 1932 | Ice Cold Sunshine |
| 1938 | The Best Friend Thirst Ever Had; Thirst Asks Nothing More |
| 1939 | Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola |
| 1942 | The Only Thing Like Coca-Cola is Coca-Cola Itself |
| 1948 | Where There’s Coke There’s Hospitality |
| 1949 | Along the Highway to Anywhere |
| 1952 | What You Want is a Coke |
| 1956 | Coca-Cola … Makes Good Things Taste Better |
| 1957 | Sign of Good Taste |
| 1958 | The Cold, Crisp Taste of Coke |
| 1959 | Be Really Refreshed |
| 1963 | Things Go Better With Coke |
| 1969 | It’s the Real Thing |
| 1971 | I’d Like to Buy the World a Coke – part of the “It’s the Real Thing” |
| 1975 | Look Up America |
| 1976 | Coke Adds Life |
| 1979 | Have a Coke and a Smile |
| 1982 | Coke Is It! |
| 1985 | We’ve Got a Taste for You (Coca-Cola & Coca-Cola classic); America’s Real Choice (Coca-Cola & Coca-Cola classic) |
| 1986 | Red, White & You (Coca-Cola classic) |
| 1986 | Catch the Wave (Coca-Cola) |
| 1987 | When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling |
| 1988 | You Can’t Beat the Feeling |
| 1989 | Official Soft Drink of Summer |
| 1990 | You Can’t Beat the Real Thing |
| 1993 | Always Coca-Cola |
| 2000 | Coca-Cola. Enjoy |
| 2001 | Life Tastes Good |
| 2003 | Coca-Cola … Real |
| 2005 | Make It Real |
| 2006 | The Coke Side of Life |
| 2009 | Open Happiness |
| 2016 | Taste the Feeling |
