Ice Cream is the perfect remedy for the summer heat, so one of the most popular ice cream brands, Haagen-Dazs is teaming up with Bert’s Big Adventure, a nonprofit organization that provides all-expenses-paid, five-day adventures for children with chronic and terminal illnesses and their families to Walt Disney World.
Here’s how it works:
Participating Häagen-Dazs shops in the Atlanta region, on Friday, July 24, are donating 100 percent of sales this year, as the brand hopes to help send even more children, between ages five and 12, on the all-inclusive vacations to Walt Disney World – an experience many of these children and families.
“It’s an incredible feeling to be able to have an impact on such a significant moment in a child’s life,” said Tim West, Franchise Business Manager for Häagen-Dazs shops. “These kids and families are battling every single day. To help support the opportunity for them to escape for just one weekend and experience the magic of a Disney adventure is something that resonates in the hearts of our shop owners as well as our guests.”
This has been a great partnership for both Haagen-Dazs and Bert’s Big Adventure.
“We are thrilled with the partnership that we have shared with Häagen-Dazs throughout the past four years. Since 2011, this partnership has been helping Bert’s Big Adventure take very deserving kids and their families to Walt Disney World. We look forward to many more years of working together and eating a lot more ice cream,” said Bert Weiss, radio personality and founder of Bert’s Big Adventure.
Participating Häagen-Dazs shops on July 24 include: Lenox Mall, Perimeter Mall, Town Center at Cobb, Mall of Georgia, North Point Mall, Cumberland Mall and Cumberland Festival Shopping Center in Georgia, as well as South Market Street in Charleston, S.C.